Romo recently partnered with Detonator to define our company focus and future direction. Detonator and Romo Durable Graphics are fans of the book "Start with Why" by Simon Sinek. This book talks about successful companies who define themselves not by what they do, but why they do what they do. It sounds like a simple enough concept - but getting to the Why is harder than you think as Matt and Chris explain in their recent blog post.
If you would like to see Simon speak about his book - check out his TED TALKS video on youtube.
Here's Romo's first new focus video.