Durable In-mold Decorating

posted on: Thursday, August 11, 2011 by: EngageTeamCustSvc

Becky Murphy, Marketing Manager

In-mold labels have recently become THE way to decorate plastic consumer packages. Detergent bottles, butter tubs, and shampoo containers sport the no-profile label. Decorating in the mold cuts down on secondary decorating time and excessive scrap rates associated with pad printing and decal application.

For those not familiar with the process it sounds strange. How can a label adhere to straight plastic without adhesive? Can a label sit in a mold without melting? How does it stay in place without sliding?

These are all good questions. A lot of science goes into a good in-mold label - especially one that's durable. That's where Romo Durable Graphics comes in. We work directly with customers on projects that require durability because everyone's needs are different. Our labels pass some amazing testing standards - outdoor durable for 5 years, 300 times through high-pressure dishwasher, and scratch-resistant taber testing for 200 cycles.

Can your label do that?

If you're not familiar with the in-mold labeling process, we have a new video on our website.

Contact Romo Durable Graphics and eliminate your secondary decorating headaches. (If you're wondering - labels stay in the mold with a static charge.)