Monthly subscription service companies continually flood our lives. No checks to write. No cash to dish out. Could this work in the B2B world and free up time for buyers and sourcing professionals?
Branding decals are icing on a cake that took months and months to make. To ensure your logo is the best looking part, your graphics supplier should ask these important questions during the quoting process.
The intended use of a decal determines the price, not the durability of it. What is the price of a decal? We’ll explore the variables and provide some sample pricing.
When your logo has to compete with large dimensional truck logos it’s time to think outside the box.
Issue one purchase order for the year and never think about it again!
When it comes to durable decal construction, there are cost-saving options you may not be aware of.
Over-engineering. It’s a term we use to describe products that are more robust than necessary for its intended use.
Over-engineering often occurs when engineers use a “tried and true” (or legacy) label construction for new parts. Why not if it works?
Technology develops in the durable graphic world as it does in others. Understandably, people designing parts are not always aware of new materials that offer equal (or better) performance at a lower cost.
Our customer FETCO faced such a scenario. FETCO produces market-leading industrial coffee, tea and frozen beverage brewing systems. They use an array of branding, warning and functional switch overlays on their products.
One day, Romo’s Jim Gryzlak noticed a new overlay specified with a high-end, name brand adhesive. The construction came from a different branding decal placed on a stainless steel surface. Jim believed a new adhesive with similar characteristics would improve the cost structure of the part.
Jim worked with Tammy Hawkins, Romo’s sourcing manager, and Nick McGee in the R&D area to identify best alternatives. Developed samples went to FETCO for approval. FETCO approved the change 6 weeks later. The change also applied to similarly constructed graphics.
FETCO netted a 7% savings without sacrificing any performance metric. Our team critically evaluates every component to make the decoration as beautiful, easy and cost effective as possible. We call this proactive approach, “Discovery.”
We do it because we believe the art on the outside says everything about the art on the inside.
Are you worried about your art having too much of a good thing?
We understand surprises. Stuff happens! Yet, we never waver in our belief that the art on the outside says everything about the art on the inside. Glitches merely present an opportunity to improve the product.
Have your decals peeled off, faded and abraded quickly? Like many companies, Responsive Respiratory purchased their durable decals from a local print shop specializing in business cards, promotional signage and vehicle wraps. A chance meeting with Romo Durable Graphics changed his purchasing habits.